- How did you hear about blood shortages in Nigeria and how did this project come about?
Nigeria has the fourth highest maternal mortality rate in the world and I was shocked to find out one of the contributing factors is the difficulty of getting blood to hospitals when it is needed. I learned that due to stigmas in Nigeria around the perceived dangers of blood donation, there are drastic shortages, and blood is stored in central banks rather than at local hospitals. However, gridlocked traffic results in unpredictable and incredibly delayed deliveries between facilities. It can take up to 24 hours to transport blood from a central bank to a hospital in need.
LifeBank, the blood delivery company, is drastically shortening delivery times by using technology to connect blood banks, hospitals, and skilled motorcycle drivers, nicknamed “blood riders”, with real-time navigation data.
The combination of the pressingly important issue of maternal mortality, with the overwhelming tension of “blood riders” racing to deliver lifesaving supplies, spoke to my filmmaking ethos. I had also spent a number of years working on four projects in Kenya and one in the Central African Republic, so I felt a strong connection to the region. I couldn’t stop thinking about it and jumped at this opportunity.